查看完整版本 : 微軟首席營銷官談WM10未來發展,將專注於兩類消費群體

COROLLA2003 2015-9-12 13:44

Microsoft Chief Marketing Officer Talks About Phone Business Future

Chris Capossela, Executive Vice President and Chief Marketing Officer at Microsoft recently spoke at Citi analyst conference. He spoke about the Windows Phone business and its future. He revealed that Microsoft is aware of the fact that Windows fans really want a wonderful Windows Phone that will be a premium flagship phone. Microsoft is also going to build phones for businesses focused on productivity. When asked about the future, he reiterated that Microsoft want to be in the phone space.

Read the actual transcript below,

WALTER PRITCHARD: I think there’s still an investor question out there on the phone form factor, where you to some degree retrenched from the market, to some degree left the door open to go back into that market. And I’m wondering if you were to fast forward three to five years from now, we have you guys on stage, what is your — what is Microsoft’s footprint look like in the phone market? Again, let’s call them the standard phone, not a hybrid, not just — just a plain old phone.

CHRIS CAPOSSELA: Four to seven inch.

WALTER PRITCHARD: Yeah, four to seven inch touch screen phone, what is the Microsoft role in that market three to five years from now?

CHRIS CAPOSSELA: Yeah, we’ve definitely retrenched. I wouldn’t say we’ve modestly, we’ve massively retrenched. And I think that’s appropriate for where we are. For us in the next couple of years we’re really going to focus on building phones that obviously showcase Windows 10, but we’re going to try to build phones for two audiences.

We’re going to build phones for our Windows fans. If you love Windows 10, if you love your Windows 10 tablet, or Surface, or laptop, we want to have a beautiful phone for you, something you’d be incredibly proud of that’s going to have the same experience across your devices, the same apps will run on the phone as run on your Windows 10 laptop or tablet. And it’s going to feel incredibly natural. And we really think the Windows fans really want a wonderful Windows Phone that will be a premium flagship phone.

We’re also going to build phones for businesses. We know business customers want a very, very secure phone that’s incredibly good at calendar management, at e-mail, at productivity, and Skype for Business, et cetera. And so we think those two segments are segments we can focus on and build a much, much better solution and much better business than we have today.

Four years from now, it’s too hard to predict. I think we have too much to do in front of us right now to get back in the game with the two audiences that we think we can serve incredibly well. And then we’ll see how things evolve. Then we’ll take it kind of one step at a time. But obviously we want to be in the phone space. We’re excited about the phones we’re delivering this holiday for those customer segments, but we’re just going to have to work and make them huge fans, and see what comes next.

微軟首席營銷官談WM10未來發展,將專注於兩類消費群體


微軟執行副總裁兼首席營銷官Chris Capossela最近在花旗分析師會議中談論了Windows Phone業務及其未來發展。他透露稱微軟已經意識到了Windows粉絲想要擁有一款高端Windows Phone的迫切願望,微軟也將會打造一些專注於生產力的企業級 Windows Phone手機,在被問到Windows Phone的未來發展時,他重申了微軟希望在手機市場立足的戰略目標。下面是會議部分記錄:

 Walter Pritchard(花旗集團軟件行業分析師,一下簡稱“分析師”):在手機規格方面我覺得我還想問一個投資者關心的問題,你們會涉足手機市場中的哪個領域?你們是否會在接下來的3到5年裡快速前進?微軟在手機市場中的產品是什麼樣的?我們暫且將之稱作標準的手機,而不是一款混合設備或平淡無奇的老款手機。Chris Capossela:4到7英寸。分析師:哦,4到7英寸的觸屏手機,那麼微軟在接下來的3到5年裡將會在手機市場中扮演何種角色呢?Chris Capossela:我們肯定會採取集約型發展模式,但並不是適當的集約,而是大規模削減開支,我覺得我們目前最適合這種模式。在接下來的幾年裡我們將專注於打造突出展示Windows 10的手機,但我們的目標消費群體則分為兩類。 我們會為我們的Windows粉絲們設計他們喜愛的手機。如果你喜愛Windows 10 ,如果你喜愛你的Windows 10平板、Surface或筆記本,我們也會專為你推出一款漂亮的手機,它將給你帶來跨設備化的統一體驗,能夠運行與你的Windows 10筆記本或平板相同的應用,讓你引以為豪。它帶給你的體驗是非常自然的。我們確實認為Windows粉絲真的希望得到一款旗艦級Windows Phone手機。 我們還會推出針對企業市場的手機,我們知道企業用戶希望擁有一款非常非常安全的手機,他們希望自己的手機能夠擅長於日曆管理、收發郵件、提升生產力及Skype for Business等方面。所以我們認為我們應該專注於這兩類消費群體,也相信我們能夠打造一種比現在更加優秀的解決方案與手機業務。 至於四年以後會是什麼樣,現在很難預測,為了重返手機領域,我認為我們當前就有很多事情要做,我想我們也能夠為這兩類消費群體提供很好的服務。接下來我們也會關注事態發展,一步一個腳印,走好每一步。但很顯然我們希望在手機領域立足。我們即將在聖誕購物季期間為上述目標群體推出新款手機,對此我們也感到非常興奮,當然我們還要繼續努力,讓他們都成為Windows的狂熱粉絲。因此我們非常期待手機業務接下來的發展走向。

source wmpu



[url=http://www.discuss.com.hk/android][img=100,23]http://i.discuss.com.hk/d/images/r10/androidD.jpg[/img][/url]

COROLLA2003 2015-9-12 13:45

Cortana could be deeply integrated into the next version of Cyanogen OS

Cortana is already in Windows Phone 8.1, Windows 10, Windows 10 Mobile and even as a beta app in Android. Now there's word that Microsoft's digital assistant could be deeply integrated into the next version of Cyanogen OS.

Kirt McMaster, the co-founder and CEO of Cyanogen, said that his company is working with Microsoft to add Cortana in the Android-based Cyanogen OS. According to what he told theInternational Business Times:

"When Apple launched Apple Music at WWDC, they showed the Siri integration with Apple Music. Siri doesn't power Spotify like that so we can do these kind of things with for example, integration of Microsoft's Cortana into the OS enabling natural language to power Spotify and other services."

He added that the integration would not be offered in the form of an app, like the current Android beta:

"Natural language coupled with intelligence is very important but as an application it doesn't rally (sic) work because you need to be embedded into the framework of the OS because that is where you get all the signal from the services that makes that intelligence smarter."

Even with this apparent partnership between Cyanogen and Microsoft, McMaster still feels that Windows Phone has been a failure so far, saying, " ... people are not buying Windows phones, it's as simple as that."

Cortana將與下一代Cyanogen OS安卓系統深度集成

ana目前已覆蓋WP8 .1、Windows 10、Windows 10 Mobile平台,另外也為安卓平台推出了Beta版應用。現在又有消息稱微軟的這款智能助理或將與下一代Cyanogen OS深度集成。 在接受《國際財經時報》採訪時,Cyanogen公司CEO兼聯合創始人Kirt McMaster稱他們正在同微軟合作將Cortana添加到基於安卓的Cyanogen OS系統中:


當蘋果在WWDC 大會上發布Apple Music 時,他們展示了Siri 與Apple Music 相集成的效果。不過Siri 卻沒有與Spotify 深度集成,但我們就可以完成這項任務,在將微軟Cortana 集成至Cyanogen OS 後,能讓用戶使用語音啟動Spotify 與其他服務。


他接著還補充稱這種集成並非通過應用的方式,與當前的安卓Beta應用有所不同:

將人類語言與智能相結合是非常重要的,但如果作為一款應用,它便無法很好運行,因為你需要將之內嵌至系統框架中,在這裡你可以獲得所有來自該服務的信號並可以讓這種人工智能變得更聰明。

即便Cyanogen當前正在同微軟合作,McMaster仍然沒忘記黑一把Windows Phone,他在採訪中說道:“人們不會去購買Windows Phone ,就這麼簡單。”

source wc



[url=http://www.discuss.com.hk/android][img=100,23]http://i.discuss.com.hk/d/images/r10/androidD.jpg[/img][/url]

壹錘定音

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COROLLA2003 2015-9-13 12:17

文中分兩路, 粉絲機指Lumia, 商用指surface phone.

另指cortana 會深度整合入CM, 即是往後會有非獨立app的微軟語音for android



[url=http://www.discuss.com.hk/android][img=100,23]http://i.discuss.com.hk/d/images/r10/androidD.jpg[/img][/url]

壹錘定音

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mingjack 2015-9-13 15:00

[quote]原帖由 [i]COROLLA2003[/i] 於 2015-9-13 12:17 PM 發表 [url=http://www.discuss.com.hk/redirect.php?goto=findpost&pid=425642546&ptid=25087230][img]http://www.discuss.com.hk/images/common/back.gif[/img][/url]文中分兩路, 粉絲機指Lumia, 商用指surface phone.另指cortana 會深度整合入CM, 即是往後會有非獨立app的微軟語音for android [/quote]

其實而家公私事好難分開,我較質疑呢個做法
真係行得通blackberry會捱到今時今日,而iOS就一早攪左啦



[url=http://www.discuss.com.hk/android][img=100,23]http://i.discuss.com.hk/d/images/r10/androidD.jpg[/img][/url]

COROLLA2003 2015-9-13 16:52

[quote]原帖由 [i]mingjack[/i] 於 2015-9-13 03:00 PM 發表 [url=http://www.discuss.com.hk/redirect.php?goto=findpost&pid=425652590&ptid=25087230][img]http://www.discuss.com.hk/images/common/back.gif[/img][/url]其實而家公私事好難分開,我較質疑呢個做法真係行得通blackberry會捱到今時今日,而iOS就一早攪左啦 [/quote]我估最終Lumia 高階會消失全歸入surface phone, 而Lumia 只是入門作對像。

就像早前微軟夠話推遲wp10新機發佈到10月因避IFA 安卓新機及蘋果新機發佈。 但現在連測試版都未搞掂....:smile_35:



[url=http://www.discuss.com.hk/android][img=100,23]http://i.discuss.com.hk/d/images/r10/androidD.jpg[/img][/url]

壹錘定音

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mcse2k_i 2015-9-13 18:34

[quote]原帖由 [i]壹錘定音[/i] 於 2015-9-13 06:27 PM 發表 [url=http://www.discuss.com.hk/redirect.php?goto=findpost&pid=425665627&ptid=25087230][img]http://www.discuss.com.hk/images/common/back.gif[/img][/url]




根本就志大才疏,一味靠吹!:smile_51::smile_51::smile_51::smile_51::smile_51:



[/quote]

我都想知誰是一味靠吹?



[url=http://www.discuss.com.hk/iphone][img=100,23]http://i.discuss.com.hk/d/images/r10/iphoneD.jpg[/img][/url]

COROLLA2003 2015-9-13 21:06

相機不是微軟發展重點

[url]http://blogjackphone.com/nokia/microsoft-will-focus-on-windows-10-and-business-segments-on-phone/[/url]


噢, 即無1020後繼? 咁好快其他廠的相機功能會追上:smile_24:



[url=http://www.discuss.com.hk/android][img=100,23]http://i.discuss.com.hk/d/images/r10/androidD.jpg[/img][/url]

壹錘定音

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COROLLA2003 2015-9-13 23:05

[quote]原帖由 [i]壹錘定音[/i] 於 2015-9-13 09:49 PM 發表 [url=http://www.discuss.com.hk/redirect.php?goto=findpost&pid=425680101&ptid=25087230][img]http://www.discuss.com.hk/images/common/back.gif[/img][/url]手機靠鏡頭突圍,是否捨本逐末?? [/quote] 你講得啱, 所以微軟表明手機會主攻商務,如上文意見, 微軟自己也預期手機只會是小眾產品,走商務 配合win10發展。
我自己唔知微軟咁做岩唔岩, 但明影非走綜合型手機路線, 即目標用家將會更收窄



[url=http://www.discuss.com.hk/android][img=100,23]http://i.discuss.com.hk/d/images/r10/androidD.jpg[/img][/url]

紐巴倫時

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紐巴倫時

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mingjack 2015-9-14 13:03

[quote]原帖由 [i]紐巴倫時[/i] 於 2015-9-14 09:21 AM 發表 [url=http://www.discuss.com.hk/redirect.php?goto=findpost&pid=425708607&ptid=25087230][img]http://www.discuss.com.hk/images/common/back.gif[/img][/url]對手機拍攝要求唔高,唔太差又夠廣角我已經收貨。 [/quote]

其實如果針對商務,相機主要有以下功能

近攝
廣角
變形控制

始終影單據應該最常用



[url=http://www.discuss.com.hk/android][img=100,23]http://i.discuss.com.hk/d/images/r10/androidD.jpg[/img][/url]

紐巴倫時

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Regexman 2015-9-14 17:49

[quote]原帖由 [i]紐巴倫時[/i] 於 2015-9-14 01:15 PM 發表 [url=http://www.discuss.com.hk/redirect.php?goto=findpost&pid=425721561&ptid=25087230][img]http://www.discuss.com.hk/images/common/back.gif[/img][/url]


工作上主要都係影體積大嘅物件,所以夠廣角好適合用於空間細嘅地方,單據就偶爾間會影,主要都係保險免得唔見咗,因我好大懵成日跌嘢:smile_30:



http://i.discuss.com.hk/d/images ... [/quote]
我覺得微軟應該研究手機相機可調光圈,玩哂

紐巴倫時

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COROLLA2003 2015-9-14 18:39

[quote]原帖由 [i]紐巴倫時[/i] 於 2015-9-14 06:16 PM 發表 [url=http://www.discuss.com.hk/redirect.php?goto=findpost&pid=425738162&ptid=25087230][img]http://www.discuss.com.hk/images/common/back.gif[/img][/url]鏡頭咁細,做可調光圈會唔會好高難度。 [/quote]

[quote]原帖由 [i]Regexman[/i] 於 2015-9-14 05:49 PM 發表 [url=http://www.discuss.com.hk/redirect.php?goto=findpost&pid=425736876&ptid=25087230][img]http://www.discuss.com.hk/images/common/back.gif[/img][/url]我覺得微軟應該研究手機相機可調光圈,玩哂 [/quote]

由於微軟講左不主力在相機研發,所以以上應不會發生。 坦白講,攻商務的話現在它的技術極足夠了。 因講明這手機只是電腦的附屬支援產品。

相信別廠的手機相機技術很快追上, 像光學變焦已出現在別家產品一樣。

微軟定位完全否定Nokia方向, 攻商的話手機價格會慢慢提高不像以往。  這可能好事,即既然鬥唔過綜合產品,主攻商務可能剎出新路,最起碼先食左BBM 巿場先



[url=http://www.discuss.com.hk/android][img=100,23]http://i.discuss.com.hk/d/images/r10/androidD.jpg[/img][/url]

COROLLA2003 2015-9-14 18:40

[quote]原帖由 [i]mingjack[/i] 於 2015-9-14 01:03 PM 發表 [url=http://www.discuss.com.hk/redirect.php?goto=findpost&pid=425720923&ptid=25087230][img]http://www.discuss.com.hk/images/common/back.gif[/img][/url]其實如果針對商務,相機主要有以下功能近攝廣角變形控制始終影單據應該最常用 [/quote] office lens 已足夠了:lol



[url=http://www.discuss.com.hk/android][img=100,23]http://i.discuss.com.hk/d/images/r10/androidD.jpg[/img][/url]

Regexman 2015-9-14 20:57

[quote]原帖由 [i]紐巴倫時[/i] 於 2015-9-14 06:16 PM 發表 [url=http://www.discuss.com.hk/redirect.php?goto=findpost&pid=425738162&ptid=25087230][img]http://www.discuss.com.hk/images/common/back.gif[/img][/url]


鏡頭咁細,做可調光圈會唔會好高難度。



http://i.discuss.com.hk/d/images/r10/androidD.jpg [/quote]
肯研發一定唔難

COROLLA2003 2015-9-14 22:48

[quote]原帖由 [i]Regexman[/i] 於 2015-9-14 08:57 PM 發表 [url=http://www.discuss.com.hk/redirect.php?goto=findpost&pid=425746844&ptid=25087230][img]http://www.discuss.com.hk/images/common/back.gif[/img][/url]肯研發一定唔難 [/quote]  你可能明年見到用係iPhone上:lol



[url=http://www.discuss.com.hk/android][img=100,23]http://i.discuss.com.hk/d/images/r10/androidD.jpg[/img][/url]

紐巴倫時

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COROLLA2003 2015-9-15 00:10

[quote]原帖由 [i]紐巴倫時[/i] 於 2015-9-14 11:48 PM 發表 [url=http://www.discuss.com.hk/redirect.php?goto=findpost&pid=425759933&ptid=25087230][img]http://www.discuss.com.hk/images/common/back.gif[/img][/url]咁多手機廠,正常應該sony 有呢方面有優勢,但總係手機拍攝不及其他廠。 [/quote] 年中apple 專利注冊中出現手機上可換微型鏡頭及調較光圈技術。
暫獨一無異,無別廠有類似注冊



[url=http://www.discuss.com.hk/android][img=100,23]http://i.discuss.com.hk/d/images/r10/androidD.jpg[/img][/url]

mingjack 2015-9-15 01:23

[quote]原帖由 [i]紐巴倫時[/i] 於 2015-9-14 11:48 PM 發表 [url=http://www.discuss.com.hk/redirect.php?goto=findpost&pid=425759933&ptid=25087230][img]http://www.discuss.com.hk/images/common/back.gif[/img][/url]咁多手機廠,正常應該sony 有呢方面有優勢,但總係手機拍攝不及其他廠。 [/quote]

一來最靚果D CMOS係賣晒比人
二來係電話部班人ge問題



[url=http://www.discuss.com.hk/android][img=100,23]http://i.discuss.com.hk/d/images/r10/androidD.jpg[/img][/url]

紐巴倫時

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