查看完整版本 : 微軟首席營銷官透露微軟發展方向/WM10手機市場策略等

COROLLA2003 2015-12-27 06:19

This interview gives us our best insight into the new Microsoft yet (video)


Microsoft's CMO Chris Capossela interview (condensed)
[url]https://m.youtube.com/watch?feature=youtu.be&v=h0yfvI1r4B4[/url]



Microsoft’s CMO Chris Capossela was interviewed on Windows Weekly and provided great insight into Microsoft’s recent moves and their strategy going forward, and also gives us a look into the OneDrive controversy, reveals an unannounced Windows 10 Mobile phone, hints at the Surface phone and why we are not seeing any Windows phones on Verizon recently.

Taking it point by point, the company clearly sees itself now more as a  cloud and internet company rather than a software company, with services like Office 365 and Azure being one of the major preoccupations of the leadership team. We can likely expect Microsoft to make more choices in the future to shepherd their users into the cloud, and paying for services there.

Microsoft also seems to have settled themselves into the role of a productivity company and see businesses as their primary market. Again we should expect Microsoft to make choices aimed at attracting enterprise customers rather than consumers, such as recently allowing unlimited OneDrive storage for businesses rather than paying consumers.

Even phones may be designed for business rather than consumers, with Chris saying one of their aims was trying to be a great success with businesses who want to buy phones for their employees, one of the reasons apparently why the Lumia 650 was resurrected, and may be why the Lumia 650’s design looks a bit better than the Lumia 950. Chris confirmed once again the attack on the app gap would be via the Windows 10 desktop installed base.

He committed to providing updates to the core OS directly to phone customers, saying this was just how modern phones work, but it is of note that he did not discuss delivering new features this way.

He also hinted at new “break through hardware” and “break through experiences” such as Continuum coming to future versions of Windows phone to allow Microsoft to break through into the wider phone consumer market. This does suggest the future “Surface phone” will have some kind of gimmick, useful or not, which Microsoft hopes will capture the attention of the smartphone market – let the speculation on exactly what this will be begin.

Regarding Verizon, he confirmed that it was the difference between the resources and cost to develop a CDMA handset and  the expected sales on Verizon which caused Microsoft not to invest in bringing their flagships to the carrier, but left the door open for coming back in the future.

Regarding the Surface Pro and Surface Book, he noted that he considered the Surface Pro the volume device (I suspect wrongly) and from his statements in the video regarding expensive accessories selling well we should expect overpriced accessories (such as the $100 Display Dock) to continue from Microsoft.

In the above video we have condensed the hour and a half interview to less than 30 minutes, but of course the full interview for those with time will deliver even more here.
[url]https://twit.tv/shows/windows-weekly/episodes/445[/url]

微軟首席營銷官透露微軟發展方向/WM10手機市場策略等


在Windows周刊的採訪中,微軟首席營銷官Chris Capossela除了提出Windows Phone將採用surface設計精神這一設想,還詳細談論了微軟最近的舉動和未來的發展策略。另外他也解釋了最近的OneDrive爭議,透露了一部未宣布的Windows 10 Mobile手機,以及最近為什麼沒有Verizon版Windows Phone上市。 從Chris Capossela採訪中我們看到,微軟顯然正在將其定位為一家云計算和互聯網公司,而不再是單純的軟件公司,比如Office 365和Azure已成為微軟領導團隊的主要關注點之一。可以預料微軟接下來會採取更多的舉措,將用戶引導到雲端以及付費服務上。 微軟似乎已經將其轉變為一家生產力公司,將企業作為主要市場。因此微軟未來的所作所為更多的是為了吸引企業客戶,而不完全是普通的消費者,比如最近只允許企業客戶使用無限OneDrive存儲,而對普通消費者則刪除了這一優惠。 甚至手機也是針對企業用戶而設計,Chris稱他們的目的之一是在企業市場取得巨大成功,因為很多企業都需要給員工配備手機,這就是Lumia 650得以復活的原因,Lumia 650的設計看起來比Lumia 950還好一些。Chris再次證實微軟將通過龐大的Windows 10桌面安裝基礎來解決應用缺口問題。 他稱微軟承諾未來將直接為手機客戶提供安全更新,稱現代手機就該如此。但他沒有提到通過這種方式為用戶交付新的系統特性。Chris還暗示稱Windows Phone將帶來“突破性的硬件”和“突破性的體驗”,比如更多的Windows Phone將帶有Continuum功能,將吸引更多的消費者。這也說明“Surface手機”可能會帶有某種噱頭,不管有用與否,微軟的主要目的是吸引智能手機市場的注意。我們一起猜猜微軟會拿出哪些新鮮玩意來吸引大家。 對於Verizon版Windows Phone ,他證實開發CDMA手機在資源和成本上都還沒做足準備,因此微軟目前不會為Verizon提供新款旗艦機,但一切準備妥當後肯定會有Verizon版Windows Phone上市。

source wmpu



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COROLLA2003 2015-12-27 06:20

認同他講的,的而且確, 650比950外觀設計較好:o



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SHINOHANA 2015-12-27 11:50

950 xl 外殼,冇防滑設計,機咁大,好易跣手。

Hochimnh 2015-12-27 12:00

跣手可以買過部:lol



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SHINOHANA 2015-12-27 12:11

已買其他

DGCNYO 2015-12-28 18:46

[quote]原帖由 [i]SHINOHANA[/i] 於 2015-12-27 11:50 AM 發表 [url=http://mobile.discuss.com.hk/redirect.php?goto=findpost&pid=432739789&ptid=25401422][img]http://mobile.discuss.com.hk/images/common/back.gif[/img][/url]
950 xl 外殼,冇防滑設計,機咁大,好易跣手。 [/quote]

其實佢想你買認證殼多D

鳳翼天翔

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kenngpm 2015-12-29 21:12

睇黎新機可以到 WIN32 的程式嗯...

COROLLA2003 2015-12-30 13:32

[quote]原帖由 [i]kenngpm[/i] 於 2015-12-29 09:12 PM 發表 [url=http://www.discuss.com.hk/redirect.php?goto=findpost&pid=432905801&ptid=25401422][img]http://www.discuss.com.hk/images/common/back.gif[/img][/url]
睇黎新機可以到 WIN32 的程式嗯... [/quote]
代號ms1.  的確好大機會行到win32.
也相信ms1為surface phone 前期代號
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